A Plan for Success

Let's put all pieces of the Internet Marketing puzzle together: an effective Integrated Online Marketing Strategy combine all the latest SEO, SEM, Email Marketing, Pay-per-Click and Social Media engagement aligned with Web Analytics techniques available with today's technology to tailor and apply it to your business model.

We'll test; tweak and test again, learn from the outputs and enhance the campaign to maximize profits. Every niche, service and product has its own marketing peculiarities and there's ways to find out what works for you; a well planned and executed Web Analytics will give you an inside-out of the how, when and why the visitor became or not a customer of your services or products online, and if your website is converting those visitors in to repeat business leads and prospective.

The bottom line is that prior to testing everything else has to be ready and "built to convert", for example:

• A quality SEO-optimized web design
• Call-to-actions and forms strategically putted in place
• Well established targeted traffic
• SEM, PPC and Email Marketing interlinked
• Consistent Social Media Integration and engagement

What is Web Analytics?

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators (KPI) for performance, and used to improve a web site or marketing campaign's audience response. .

 

 

 

 

 

Pay-Per-Click (PPC) - Sponsored Advertising

If you want immediate results for your website we recommend Pay-Per-Click (PPC) search engine advertising. This allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service. If your website is less than six months old, this is a recommended way to drive target traffic to your website.

gnimMedia consultants are fully qualified to manage Google Ad Words, the Yahoo Search Marketing and Microsoft Bing search advertizing and ad networks, crafting campaigns that guarantee your investment is well spent and maximized to conversion.

Why plan an Integrated Online Marketing Strategy?

Any company that's serious about creating a profitable online business presence needs an Integrated Online Strategy - in place. The Internet means that you are not just competing with Company ABC on the other end of town, your competitors are boundless. Fortunately, with an optimized website and the right strategy that suits your business model, opportunities for your business success is equally boundless! An optimized website with SEO web design in mind, generates more Internet traffic, thus driving more leads, visits, and phone enquiries, which translate to increased revenue for you business.

Our goal is to increase your online traffic and then convert these website visitors into customers. We will analyze your current website statistics, determine where your visitors are 'dropping off', resolve why, and offer customized solutions. Contact us for a commitment-free consultation today and let's get started!